|Author: Paul Van Slyke|
The FTC released today the long-awaited final, revised version of its Guides for the Use of Environmental Marketing Claims — the Green Guides.
If your company makes green or environmental claims in its advertising, labeling or marketing, you will want to seize on the link above and start figuring out what is new, what is changed and what has stayed the same. In the next few weeks, we will be issuing a series of posts with analysis and implications of the revised Green Guides for various industries.
For now, here are a few ways to get started in understanding the revised Green Guides and how they might impact advertising, labeling and marketing for your business.
After briefly reviewing the text of the Green Guides, the next stop should be the EnvironmentalClaims: Summary of the Green Guides prepared by the FTC. It is written for marketers with a brief explanation of the FTC’s approach to environmental benefit claims, and terminology often used in green marketing.
Next, you can watch the video with an overview of the revised Green Guides prepared by the FTC.