|Author: Jason Nardiello|
In advising their clients, attorneys who represent or advise corporations that have or wish to secure global IP rights would be well-served to become acquainted with the various options for protecting trademarks on a global scale. While it may be likely that there was little Apple could do to prevent this particular unfavorable decision, it is worthwhile to explore the advantages of protecting trademarks internationally at the earliest possible chance.
Apple, Inc. lost iPhone trademark in Brazil: can you save your company’s brands and trademarks from the same fate? - Lexology