Tuesday, October 23, 2012

As has been reported, the FTC recently issued a revised "Green Guides" to guide marketers when making claims regarding the environmental attributes about their products. 

Monday, October 1, 2012

Today, FTC Releases the Revised Green Guides for Environmental Marketing

Author: Paul Van Slyke

The FTC released today the long-awaited final, revised version of its Guides for the Use of Environmental Marketing Claims — the Green Guides.

If your company makes green or environmental claims in its advertising, labeling or marketing, you will want to seize on the link above and start figuring out what is new, what is changed and what has stayed the same.  In the next few weeks, we will be issuing a series of posts with analysis and implications of the revised Green Guides for various industries.

For now, here are  a few ways to get started in understanding the revised Green Guides and how they might impact advertising, labeling and marketing for your business.

After briefly reviewing the text  of the Green Guides, the next stop should be the EnvironmentalClaims: Summary of the Green Guides prepared by the FTC.  It is written for marketers with a brief explanation of the FTC’s approach to environmental benefit claims, and terminology often used in green marketing.

Next, you can watch the video with an overview of the  revised Green Guides prepared by the FTC.

Finally, check out the FTC’s Environmental Marketing  page with all kinds of resources for green claims, natural claims and energy pitches.  You will find links to legal resources such as: