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| Author: Paul Van Slyke |
The FTC released today the long-awaited
final, revised version of its Guides for the Use of Environmental
Marketing Claims — the Green Guides.
If your company makes green
or environmental claims in its advertising, labeling or marketing, you will
want to seize on the link above and start figuring out what is new, what is
changed and what has stayed the same. In
the next few weeks, we will be issuing a series of posts with analysis and
implications of the revised Green Guides for various industries.
For now, here are a few ways to get started in understanding
the revised Green Guides and how they might impact advertising, labeling and
marketing for your business.
After briefly reviewing the
text of the Green Guides, the next stop should be the EnvironmentalClaims: Summary of the Green Guides prepared by the FTC. It is written for marketers with a brief
explanation of the FTC’s approach to environmental benefit claims, and
terminology often used in green marketing.
Next, you can watch the video with an overview of the revised Green Guides prepared by the FTC.
Finally,
check out the FTC’s Environmental Marketing page with all kinds of resources for green
claims, natural claims and energy pitches.
You will find links to legal resources such as:
