Wednesday, May 23, 2012

FTC to Hold Workshop on Advertising and Privacy Disclosures

Online advertising and privacy regulations are frequent sources of issues for in-house lawyers and marketing teams.  The Federal Trade Commission, one of the chief federal regulatory agencies in this area, is known for providing businesses with a multitude of resources.  To that end, the FTC has announced plans to host a one-day workshop to consider the need for new guidance concerning advertising and privacy disclosures in today’s online and mobile environments.

The workshop, which will be held live in Washington DC and webcast on Wednesday, May 30, 2012, will almost certainly discuss the direction for future FTC policy and enforcement priorities relating to advertising disclosures in online and mobile media.  The workshop will provide an update and will likely be followed by an expansion of the current FTC guidance ---the Dot Com Disclosures—which was first published 12 years ago. 

Several Locke Lord attorneys in our Advertising, Marketing and Social Media group will monitor the workshop.  Highlights will be posted on our blog AdMark Buzz after the workshop.
Details about the workshop can be found here.